Who would have thought the evil empire would actually become a franchise you feel sorry for?
The Edmonton Elks are facing the most important hire they’ve made in a long time. The double E brand in Edmonton is broken.
The fans are disengaged and the level of interest is waning.
The new CEO and president have to be someone who can grab hold of the ship and steer it back on course to a team we all despise because of its success and not one we pity.
There is precedent here when it comes to the type of individual who can do that for a community-owned team: A person with a strong presence within the business community — and if they’ve played with EE on the helmet, it might help.
In Saskatchewan, it was Jim Hopson. In Winnipeg, it’s currently Wade Miller and Lyle Bauer before him. And of course, in Edmonton, it was Hugh Campbell. These men knew the league and the power of its fans. They built a culture around those fans and sponsors latched on with success following.
The Elks can’t afford another miss. Heck, the CFL can’t afford Edmonton, once its flagship franchise, to miss.