The Odeon changes its name, new title sponsor
The Odeon Events Centre in Saskatoon is no more after a name change to the O'Brian's Automotive Event Centre.
"It's very exciting to be the first private facility in Saskatchewan to have a title sponsorship. It's important to our operations in terms of keeping it modern and attractive and attracting first class events," said Ken Wood, co-owner of the O'Brian's Event Centre.
The name change deal is in effect for five years, with an option to renew after that. Wood would not disclose the amount of the sponsorship deal, but said it was a good deal for both parties involved.
The O'Brian's Event Centre was taken over by a new group of owners in 2011.
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