Wray Morrison: Looking ahead

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June 15, 2017 - 1:27pm

Thursday marked Jeffrey Orridge's last day as commissioner of the CFL...seven days before the start of the season.
 
That's almost as strange as unveiling a new league logo two days before a championship game.

CFL owners must assess needs before finding a replacement. There are many.

Toronto's presence in the league either has to be enhanced, or the CFL needs to leave the market. Not even solid Bell/Tanenbaum ownership has helped build the Argo brand.

The CFL also needs more of a presence on the country's TV sports networks. Digital media will only go so far. There isn't enough CFL news on Sportscentre or Sports Central, especially in the offseason.

What's ironic is that the product is very good. Many of these athletes have been in the NFL. That's why I believe Orridge's replacement has to be savvy in business moreso than football.

The next commissioner will be the 12th since 1984, meaning the average stay in the position has been less than three years over the last three decades.

Owners also need to let the commissioner do his job.